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PRESS RELEASES
April 14, 2008
CHERRY HILL GOLF COURSE --
ONE OF THE ADVOCATE'S BEST!
Cherry Hill Golf Course was voted
2nd best golf course in Western Massachusetts by readers
in the Advocate's 2008 Best of the Valley Poll.
Way to go Cherry Hill!!!!!
August 7, 2007
TOWN OF AMHERST, CHERRY HILL GOLF COURSE HOSTS SPECIAL
OLYMPICS STATE CHAMPIONSHIP
The Town of Amherst, Cherry Hill Golf
Course is proud to announce that it will host Special
Olympics Massachusetts (SOMA) taking place this Saturday
and Sunday, August 11 and 12, 2007. Over 100 athletes
will participate in tournament play at Cherry Hill Golf
Course this weekend. Another 12 participants will take
part in the special skills competition portion of this
event. Golf has one of the highest participation levels
of all the featured sports. Winners in each flight will
qualify for the Special Olympics National Games.
Other SOMA competitions featured this
weekend in Western Massachusetts are bocce, cycling,
fishing and softball. All athletes and coaches will be
housed at UMASS.
The August Tournament originally
began in 1984 as a Unified Sports Tournament. Today, all
sports are offered as traditional and Unified Sports.
Unified Sports, pioneered in Massachusetts brings together
athletes with and without intellectual disabilities of
similar age and ability to compete on the same playing
field. This program increases opportunities for all
athletes involved.
PRESS RELEASE
July 25, 2007
CHERRY HILL
GOLF COURSE ENDS FISCAL YEAR IN THE BLACK
Cherry Hill
Golf Course ended the 2007 fiscal year, which closed on
June 30, 2007, with a $7,179.90 surplus. This was the
first year Cherry Hill has shown a surplus in many years
and reflects a 12% growth in revenues over the previous
fiscal year. Amherst Leisure Services took over operation
of the course in mid August of 2006. Barbara Bilz,
Assistant Director for Amherst Leisure Services and the
individual responsible for golf operations at Cherry Hill
attributes the surplus to, “changes in the overall
direction and management of the course as well as
improvements to course and clubhouse conditions at Cherry
Hill. The course is incredibly beautiful and is a
tremendous resource for the town. My goal has always been
to increase the number of individuals who utilize the
facility. That means attracting new golfers as well as
non-golfers to the property” Special emphasis this
year has been placed on expanding outreach to the three
fastest growing market segments in the golf industry:
women, children and minorities. Several new programs and
initiatives were implemented this year including:
· First
ever Women’s Clinic (a series of six nights of group
lessons) held in May and June – 75 participants, so large
it needed to be split into 2 nights.
· First
ever Youth Clinic (a series of four nights of lessons – 20
participants). Sticks for Kids Grant, $1500. Provided
bags, clubs and other equipment to kids ages 5-17 who
could not afford to purchase clubs or other equipment.
· Expansion
of Women’s League – 70 participants.
· The
addition of new outside tournaments.
In addition Ms. Bilz has worked to
expand collaborations with the University of Massachusetts
including:
· Collaboration
with UMASS Stockbridge School to provide course
improvements.
· Collaboration
with UMASS Conference Services for marketing purposes.
· Collaboration
with UMASS Hospitality and Tourism Dept. in an advisory
capacity.
· Collaboration
with UMASS Professional Women’s Network offering special
clinic to members.
The Friends of Cherry Hill, an
advisory group, has been instrumental in helping to assist
in the expansion of offerings at Cherry Hill and Ms. Bilz
says she has been grateful for their on-going support.
She plans to continue to build on the success of this
season. New specials will be introduced as well as more
events that bring non-golfers to the course. This coming
fall season specials and other events include:
· Senior
Special - $25 M-F a.m. - 9 holes of golf plus a cart!
· Wednesday
Women’s Special - $12 green fees
· Membership
incentive program – Join after Aug 1st and
play golf all fall and all of next season at the 07 season
rate.
· Winterfest
scheduled again for February 2008 to include cross country
ski lessons, winter bird watching activities, snow
sculpture contest and more.
· Disk
Golf Tournament is scheduled for late Fall targeting
popularity of Ultimate and its participants in the region.
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